GBR partnered with Lenthéric to develop the complete creative launch for its newest premium fragrance collection – FOR HER. Our team crafted every touchpoint from bottle concept, packaging design, campaign concept, art direction to digital assets, social storytelling, final shoot and animated content, creating a refined visual language inspired by the ingredients and feeling behind each fragrance.
ESTABLISH A VISUAL LANGUAGE THAT MAKES FRAGRANCE DESIRABLE
BRING EVERY SCENT TO LIFE THROUGH INGREDIENT-LED STORYTELLING
CREATE A DISTINCT LUXURY IDENTITY THAT STANDS APART
UNIFY EVERY BRAND TOUCHPOINT TO DRIVE DISCOVERY
Launching a fragrance online means selling something consumers can’t immediately experience. GBR’s challenge was to translate each scent into a rich visual world that captured its personality, built a premium identity for the range, and delivered a consistent brand experience across packaging, retail, social media and advertising, creating desire before the first spray.
Rather than launching a fragrance collection through product imagery alone, we created an immersive visual world inspired by the ingredients, emotions and personality of each scent. Every touchpoint was designed to make consumers feel the fragrance before they ever experienced it, creating a seamless premium brand journey from first impression to purchase.
Each fragrance was given its own distinctive identity, narrative and visual language while remaining unmistakably part of the FOR HER collection. By translating fragrance notes into rich colour palettes, textures, typography and aspirational storytelling, we transformed three individual scents into a cohesive luxury brand experience.
The packaging system was designed to balance premium simplicity with strong shelf appeal. Clean, elegant bottle architecture was paired with refined cartons and a sophisticated colour system, allowing each fragrance to express its unique personality while creating a unified collection that feels luxurious, contemporary and instantly recognisable.
We developed an ingredient-led social ecosystem designed to build intrigue, educate consumers and encourage discovery over time. From teaser campaigns and cinematic reels to carousels, stories and ingredient deep-dives, every asset worked together to reveal the collection gradually while maintaining a premium and consistent visual identity across platforms.
The result was a complete premium launch platform that unified product design, packaging, photography, motion and digital storytelling into one cohesive brand experience. By transforming fragrance notes into emotionally engaging visual worlds, the campaign positioned FOR HER as a contemporary luxury collection and created a scalable creative system capable of supporting future launches and ongoing consumer engagement.
Brand Strategy • Naming Development • Packaging Design • Brand Identity Design
• Art Direction • Lifestyle Photography • Video Production • Social Media Content • Point of Sale Design • Out-of-Home Advertising • Campaign Rollout • Creative Production