Bakers Biscuits Revamps its Packaging with The Graphic Ballroom

Several factors influence purchasing decisions, however when it comes to a time-honoured biscuit brand like Bakers biscuits, it’s usually brand loyalty that plays a major part. Launched in 1851, most South Africans would have grown up with the brand, experiencing a deep emotional connection and familiarity to it. Any changes to its packaging would therefore need to be subtle, not to alienate loyal fands, yet impactful enough to remain current and attract new consumers.