GBR Celebrates 25 Years of Innovative Design

Owner and founder of The Graphic Ballroom (GBR), Jason Forbes, is one such entrepreneur who is very optimistic about the future. For the past 25 years his agency has designed and re-designed packaging for brands that have become so ubiquitous in the lives of South Africans that they are now embedded in our heritage.

Thanks to an opportunity with Indigo Cosmetics that began at age 24, Forbes now employs a professional team of designers and client service managers, with offices in Cape Town, Johannesburg and London. His measure of success is not about building a business, only to walk away and have someone else run it, but to rather empower others by sharing knowledge and skills, and to invest back into the country’s economy by creating employment opportunities.