Bakers Rusks brought some of South Africa’s most-loved biscuit icons into a new, satisfyingly crunchy format. We transformed Tennis, Gingernut, Blue Label Marie, Romany Creams and Nuttikrust into a range of rusks, then brought the launch to life with a 360° rollout spanning packaging design, rusk and ingredient photography, OOH, media, social content and copywriting across every brand touchpoint.
