GBR designed the packaging for Bakers Choice Assorted, bringing the biscuit range together in a cohesive, shelf-ready design. The work later evolved into a Golden Ticket campaign, with promotional packaging that made the competition part of the pack experience and gave it a bold, celebratory presence on shelf. GBR also designed and produced the Golden Tickets and winner creative, extending the campaign across social media and out-of-home advertising. From the promotional pack to the moment of discovery, each touchpoint helped build excitement around the competition.
