GBR brought Duram’s colour story to life across retail, exhibitions and media. The work spanned the design and production of an in-store colour wall, exhibition stands, out-of-home and magazine advertising, showcasing the range and inspiring new ways to use colour. For social media, GBR developed the lifestyle video concept and led the shoot, alongside photography capturing Duram colours in real spaces. Together, these elements created a cohesive brand experience, from the paint aisle to the digital feed.
