GBR brought the Hug In A Mug experience into a chilled new format with the launch of HIAM Iced. Cool blue tones, flavour-led colour and ice details give the packaging a refreshing feel while keeping it connected to the familiar brand. A custom 3D cup render makes the drink the hero on pack. The launch was carried through to out-of-home advertising and social media, creating a consistent introduction across screens and streets.
