GBR brought Turkish Delight Pink Hot Chocolate into the Hug In A Mug range with distinctive packaging design for the new flavour. A vivid pink and purple palette, creamy splashes and a heart-shaped mug capture its indulgent character while giving it standout on shelf. The launch extended across out-of-home advertising and social media, introducing the new addition and inviting consumers to enjoy a different take on a comforting mug.
