Tasked with creating a bold new sub-range for I&J, we developed Air-Fri’kn Amazing — a name and identity purpose-built for the airfryer generation. Designed to resonate with time-strapped families and young consumers looking for quick, delicious solutions, the range balances convenience with crave-worthy flavour. From packaging design to OOH digital media, we delivered a brand that's ready to fly off the shelves — and straight into the air fryer.

Full Brand and Packaging Concept:
Design Concept / Brand Identity / Name Generation / Packaging Design / Shoot Production \ Point of Sale / In-store & OOH Digital Media / Social Media