GBR updated the packaging for I&J Light & Crispy as the pack grew from 500 g to 600 g. Product photography showcases the crisp, golden coating, while the launch campaign brought the new recipe and signature crumb to consumers with the message: “More crisp, more crunch, bigger portions.” The campaign ran across in-store point of sale and social media, highlighting the larger pack and giving consumers a clear introduction to the changes.
