GBR developed the packaging design for the full Yardley London Lace range, bringing fragrance, deodorant, roll-on and body lotion together under a cohesive visual identity. Each product has its own distinctive presence while remaining part of the same collection. To extend the Lace story beyond the packaging, GBR produced a lifestyle shoot for use across social media and point of sale. The campaign imagery gives the range a consistent presence from shelf to screen.
