What began with the launch of Bakers Tennis Rusks has grown into a full portfolio of flavour-packed favourites — including Blue Label Marie, Romany, and Gingernut Rusks. We partnered with Bakers to craft packaging that reimagines classic South African biscuits as indulgent new rusks, with a premium look and feel that stands out on the shelf and invites every kind of dunker.

Full Brand and Packaging Update:
Design Concept / Shoot Production / OOH Digital Media / Social Media / Copywriting / Project Management