With the broad online reach available through social media, Jagermeister requested a drop-off item that could be delivered to influencers, celebrities and highly regarded people in their communities.
Customised Jagermeister gifts were created, celebrating the individual on their birthdays, 100 unique boxes were created. The intention is that most recipients will repost on social media, creating further hype around the Jagermeister brand.
Jagermeister Birthday Campaign.
Concept / Packaging Design / Illustration / Copywriting / Production / Project Management